An essay on the challenges of communication and human skills in the age of Artificial Intelligence.

Artificial intelligence (AI) is not a new concept; humanity has been exploring its potential since the mid-20th century. The real revolution has arrived with generative artificial intelligence. Unlike traditional AI, which is limited to predefined tasks such as classification or data-based prediction, generative AI has the ability to create original content. This capability manifests itself in various forms: from the generation of text, images, and music, to the design of objects and the simulation of complex environments. Leaders from different industries have recognized that artificial intelligence can represent a challenge, a valuable tool, and a new approach to production processes. Even Pope Francis, at the International Summit on Social Communication, stressed that artificial intelligence is a powerful tool that should be considered with relevance in current times. This essay aims to relate how I have used these tools in the field of social communication, and how work with artificial intelligence can be enhanced to make the work of professionals more efficient.